TERRITORIStep 03 · Your plan
Skip plan detail →What’s the thesis? Tell us what you’re building and why it wins.
Your format, positioning claims, and pro-forma stage shape what we look for in the data — and where we push back hardest.
What we validate
Your moat claims against real operator data.
We check every positioning claim in your plan against what operators already in market are doing — and doing successfully. If the moat is crowded, you’ll see it here before an LP does.
What are you building?
The format defines which moats are structurally available — a glamping cluster and a boutique hotel don't compete for the same territory.
What’s the core moat claim? Pick up to two.
The 1–2 dimensions your plan claims as its primary competitive edge. We'll check how crowded each is and whether the claim holds in this market.
What stage is your pro-forma?
Helps us calibrate how hard to push — a napkin projection and a bank-ready model need different kinds of support.