TERRITORITennessee · USA · Scoping · Preview
Great Smoky Mountains — category intelligence
A 60-minute drive-time catchment anchored by Gatlinburg, Cherokee and Pigeon Forge. 34 parcels in your default acre band highlighted below. Last full refresh: May 2026.
01 · Market Intelligence
How much room is there to own a category?
Two indices — Positioning Convergence and Demand Pressure — combine to show where the opportunity sits and how urgent it is.
Opportunity signal
Strong entry window — operators are converging, demand is rising.
Convergence Index 72 (Converging) with Demand Pressure Index 118 (Demand exceeds supply) places the Smokies Gateway in the prime entry quadrant. A new entrant with distinct positioning has a meaningful first-mover window.
Positioning Convergence Index · PCI
Operators are competing on the same three things.
Proximity to the park, hot tubs and "cabin getaway" — identical messaging across 487 properties. Soundscape, Scarcity and Collections are all Wide Open, and no one has created the category.
Demand Pressure Index · DPI
DPI = visitor arrivals ÷ available keys. The dashed line marks 322 keys — your supply ceiling.
Peak — Jul
1.20×
388 visitors ÷ 322 keys
Off-peak — Dec
0.43×
139 visitors ÷ 322 keys
Annual avg DPI
0.82
Moderate — rising YoY
PCI × DPI · Opportunity Matrix
02 · Supply Density
Who's operating in your 60-min catchment?
487 operators mapped across 15/30/60-minute drive rings. Click a teal stay dot to inspect sample intel.
Supply signal
487 operators across the 60-min Gatlinburg catchment — density concentrated in the park core.
03 · Moat Coverage
Which categories are saturated — and which are unclaimed?
All 15 moat dimensions scored across this catchment. Score 1–5 reflects competitive intensity — lower scores are the white space.
Moat signal
4 moats are fully saturated. 5 are unclaimed or rare.
— the Smokies market has genuine whitespace beneath the cabin-rental noise.
04 · Named Territory · Locked
The 2 open moats named — with positioning language and rate-lift ranges.
Available with the annual seat or one-time brief
05 · Intent Signals · Locked
11 rising AI queries no operator is answering in this market.
Available with the annual seat or one-time brief
06 · Pricing Mechanics · Locked
Who holds rate through the off-season — and how.
Available with the annual seat or one-time brief
07 · Strategy · Locked
Recommended concept for your acre band and budget.
Available with the annual seat or one-time brief
08 · Diagnosis · Locked
Plain-language verdict: what to build, what to avoid and why.
Available with the annual seat or one-time brief
Annual seat · $12,000 / year
One seat. Every market we cover. Every refresh.
The annual seat unlocks all 8 sections for every live market — currently 1, with 7 in queue. Includes quarterly refreshes, the full moat grid, named whitespace prescriptions, the AEO unmet-intent list and access to every new market we publish.